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Monthly Archives: September 2010
Why do you want a USP?
There is only one Unique Selling Proposition. It could be many things. For example, if it is price, what are the implications for the product or service going forward? What does this tell you about the market place? Would this make an attractive investment proposition or not? Continue reading
Posted in Business Plans, Strategy
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Large portfolios reduce risk? Really? How much?
Are you looking for the 1 in 10 investments to return x10 to pay back all the failures? And expecting another 4 to return the money invested? How many investments do you need to make to have an expectation positive return? How big should your portfolio be? Business Angel investment is said to be a game for High Net Worth (HNW) individuals – just how high must the net worth be? We look at the maths behind investment probabilities to examine the realities of investments in SMEs. And the conclusion is that the HNW should be worth… Continue reading →