Category Archives: Business Plans

Points that those writing business plans should be aware of.

The 6 Steps to Successful Promotion

Posted on 27 September 2011 by Brian Dorricott

Have you come across “The Promotion Triangle”? It is a nice simple tool to help establish a pitch that will work in pubs and networking events. Continue reading →

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6 Business Plan Myths

Posted on 13 October 2010 by Brian Dorricott

As an investor I see many business plans and there are various reasons that they do not get the full attention that they may deserve. How can an entrepreneur avoid these many pitfalls and be more certain of a successful presentation? Continue reading →

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Why do you want a USP?

Posted on 30 September 2010 by Brian Dorricott

There is only one Unique Selling Proposition. It could be many things. For example, if it is price, what are the implications for the product or service going forward? What does this tell you about the market place? Would this make an attractive investment proposition or not? Continue reading →

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Is “Stealth Mode” a Viable Strategy?

Posted on 22 June 2010 by Brian Dorricott

Should an entrepreneur keep their ideas under wraps? Should they keep it secret until the final product / service is ready for launch? If you’re an investor, what does this tell you about the product / service? Is it a “buy” signal or a “run away” signal? Continue reading →

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8 Ways to Increase Your Company Valuation

Posted on 15 June 2010 by Brian Dorricott

How can you make your company attractive to an investor? What steps demonstrate that you are a serious proposition and will be successful? This blog covers eight things you can do to prove your idea is a winner. In fact, if you do all eight, you may not need that investor so you get to keep all the results of your effort. So what are the secrets? Continue reading →

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