Category Archives: Strategy

Discussion of issues that will affect the strategy for investing or managing a company.

Why do you want a USP?

Posted on 30 September 2010 by Brian Dorricott

There is only one Unique Selling Proposition. It could be many things. For example, if it is price, what are the implications for the product or service going forward? What does this tell you about the market place? Would this make an attractive investment proposition or not? Continue reading →

Posted in Business Plans, Strategy | Leave a comment

Should I work for Sweat Equity?

Posted on 13 July 2010 by Brian Dorricott

Investing time instead of money in order to get equity? Sounds like a good plan to me. If things go wrong, I’ve not lost any money. Or is it a good plan? What are the pitfalls for the sweat equity provider, future investor and the entrepreneur? What questions should they ask each other and what should they be aware of? Continue reading →

Posted in Investing, Strategy | 7 Comments

Is “Stealth Mode” a Viable Strategy?

Posted on 22 June 2010 by Brian Dorricott

Should an entrepreneur keep their ideas under wraps? Should they keep it secret until the final product / service is ready for launch? If you’re an investor, what does this tell you about the product / service? Is it a “buy” signal or a “run away” signal? Continue reading →

Posted in Business Plans, Strategy | Leave a comment

Inventors Club? What’s the point?

Posted on 23 March 2010 by Brian Dorricott

How can an amateur inventor be successful? What does it take? When paying the patent attorney is a real struggle and may mean working extra hours at Tescos; what can an inventor do? Apply to Dragon’s Den (BBC) or Risking … Continue reading →

Posted in Comment, Strategy | 5 Comments